Logo Histories

Logo Histories

USIA Research and Development USA – What's the concept?

The concept behind Lance Wyman and George Nelson Office's 1971 logo for USIA Research and Development USA exhibition.

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Richard Baird
Jul 15, 2026
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George Nelson Office’s were selected by the United States Information Agency (USIA) to develop a visual concept for the exhibition ‘Research and Development USA’ which a traveling showcase which intended to promote American technological achievements and private enterprise during the Cold War. During 1972, the exhibition travelled the Soviet Union, visi…

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