USIA Research and Development USA – What's the concept?
The concept behind Lance Wyman and George Nelson Office's 1971 logo for USIA Research and Development USA exhibition.
George Nelson Office’s were selected by the United States Information Agency (USIA) to develop a visual concept for the exhibition ‘Research and Development USA’ which a traveling showcase which intended to promote American technological achievements and private enterprise during the Cold War. During 1972, the exhibition travelled the Soviet Union, visiting Moscow, Leningrad, Tbilisi, Volgograd, Kazan, and Donetsk.
USIA Textiles USA – What's the concept?
Bill Cannan & Company were selected by the United States Information Agency (USIA) to develop a concept for an international traveling exhibition. The theme would be the evolution of textiles in the USA and highlight man-made materials with low environmental impact.
Lance Wyman’s design, which was applied to brochure covers, exhibition graphics and badges, was derived from the forms of a printed circuit board. The traces of the circuit board, created within the negative space, doubled as the stripes of the "The Stars and Stripes" flag. At the centre, a chip in blue formed the canton. At an angle, and with expanding stripes, the overall impression was a dynamic national technological pride.
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