Research: Western Airlines, IBC & Shell

Logo Histories' Research Archive Issue 16

In Issue 16 of Logo Histories’ Research Archive we have some assets from the newly acquired brand guidelines of the Iwate Broadcasting Company designed by Ikko Tanaka. Also, Raymond Loewy’s Shell logo (you can read about Kamekura and Gerstner’s unused Shell proposals here and here). Finally, I’ve included some assets from the Western Airlines identity by Lippincott & Margulies.

Research Archive is a look at some of the materials I’ve recently gathered to write Logo Histories. If you’d like to support this project and access the Logo Histories archive which now includes nearly 100 logo stories (Free preview) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.

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Iwate Broadcasting Company
Ikko Tanaka
1984, Japan

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Shell
Raymond Loewy, C.E.I.
1972, FR/GB

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Western Airlines
Lippencott & Margulies
1970, USA

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Logo Histories: Bandai

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