About Logo Histories

We believe that by making sense of the design conditions of the past designers and business leaders can develop more distinctive and useful corporate identities today. Technology has changed, but surprisingly, the constraints, considerations and some of the business conditions have similarities.

The Logo Histories mission is to develop the practice of logo design by encouraging designers to be historically informed. We do this through the format of the short story.

Further, it is written to help business leaders understand some of the contexts behind successful corporate identity programmes of the past so they can better collaborate with strategists and designers through a common historical insight.

Logo Histories is a paid membership. This helps build out the material library of books and magazines that continue to provide a rich resource for logo design histories.

Paid Subscription (LogoArchive Member)

Become a LogoArchive Member and you’ll be able to access all of our Logo Histories. These are published regularly and sent to your inbox. You’ll also be supporting LogoArchive’s ongoing research effort to discover and document design history.

Become a founding member and receive a special Limited Edition LogoArchive zine including worldwide shipping.

Stay up-to-date

The LogoArchive Logo Histories newsletter goes directly to your inbox. If you miss one, all of the past issues are archived here on this site. We have some great Logo Histories coming, as well as some fascinating bonus stories. Join us! Please note, if you are a free subscriber, you will receive weekly previews of all newsletters, and once a month will receive a full Logo History.


Gmail is notorious for placing newsletters under the promotions tabs. Understandable, it protects us from a lot of unwanted rubbish! If you’d like LogoArchive’s Logo Histories to appear in your regular inbox feed, add logoarchive@substack.com to your address book.

Subscribe to LogoArchive's Logo Histories

Discover the internet's biggest collection of logo stories. Learn about the concepts, contexts and considerations behind the very best logo design and branding of the past. Run by Rich Baird, BP&O & LogoArchive.


Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive and Logo Histories.
Roger van den Bergh is a corporate identity designer. Trained as an industrial designer in Eindhoven, the Netherlands he works since 1980 in New York City as an independent using the website onomadesign.com and rvandenbergh@onomadesign.com
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.