Rich Baird, Author
Designer, researcher and archivist Rich Baird has over two decades of documenting and writing about design, past and present. His achievements include establishing BP&O→ – the longest running dedicated brand design blog in the United Kingdom LogoArchive→ – the largest archive of historical logos online and BrandArchive→ the internet’s repository for brands past and present.
Rich has a background in furniture design, a practice in corporate identity and a passion for lost histories. He’s an award winning designer, recognised by D&AD and The European Design Awards. He’s presented panel discussions, judged design awards, exhibited work and sat on panels. He also launched his own zine series→ and contributed to a number of design-related publications.
Rich launched LogoHistories→ in 2021, growing it to a membership of over 24k. Since then has built an extensive and unique collection of insights around historical logo design. Richly illustrated with previously under-seen materials and offering designers context to the decisions behind well-known and lesser-known logos of the past, LogoHistories is unlike any other archive.
Rich offers logo design services, lectures, workshops and articles built around a unique and extensive knowledge base. Looking for help? Get in touch→
LogoHistories Full Access Memberships
Access extensive historical logo design research, over 200 LogoHistories→ as well as Logo Learnings→ and What’s the concept?→ articles that share the ideas and contexts that gave shape to the logos of the past. Start here→
Where to start? Logo Histories has grow a lot. To help you find your way, below is a list of sections and what they include.
LogoHistories
The design decisions, context and concepts behind history’s greatest logos.
Insights
Understand the changing economic, political and technological contexts that gave shape to historic logos.
Editor’s Picks
Our favourite LogoHistories, selected by Rich Baird and for our paid members.
Logo Learnings
How did the designers of the past come up with and construct logos of the past?
Magazine
Articles published between 1950-1980 covering logo and corporate identity design. Learn about what designers were thinking in the past.
Collections
The Logo Histories archive is big, so these help you discover new stories by way of themes and designers.
Stay up-to-date
The LogoHistories newsletter goes directly to your inbox. If you miss one, all of the past issues are archived here→. Please note, if you are a free subscriber, you will receive weekly previews, to make the most of LogoHistories, upgrade here→ or click the links below to get a introduction to some of our research.
Free Previews
Gmail! :(
Gmail is notorious for placing newsletters under the promotions tabs. Understandable, it protects us from a lot of unwanted rubbish. If you’d like LogoArchive’s Logo Histories to appear in your regular inbox feed, add logoarchive@substack.com to your address book.
