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Abbott Laboratories – What's the concept?
A look at the concept behind Don Ervin's 1957 logo for Abbott Laboratories.
Mar 12
•
Richard Baird
17
1
2
Classic Logo: Giro, 1969
FHK Henrion's 1969 logo for National Giro.
Mar 10
•
Richard Baird
15
1
2
Canadian Pacific Forest Products – What's the concept?
A look at the concept behind Stuart Ash's 1989 logo for Canadian Pacific Forest Products.
Mar 5
•
Richard Baird
18
4
2
Classic logo: Co-op France, 1966
Raymond Loewy's 1966 logo for Co-op France
Mar 3
•
Richard Baird
17
3
3
Tama Art University – What's the concept?
A look at the concept behind Takenobu Igarashi's 1995 logo for Tama Art University.
Feb 26
•
Richard Baird
11
Classic Logo: Esprit, 1978
John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.
Feb 24
•
Richard Baird
18
2
3
Ville de Montréal, 1981 – What's the concept?
A look a Ville de Montréal by Georges Hue, 1981.
Feb 19
•
Richard Baird
18
2
Classic logo: Nortiz, 1984
Takenobu Igarashi & PAOS' 1984 logo for Noritz
Feb 10
•
Richard Baird
14
2
1
Classic Logo: British Transport Docks Board, 1965
Ben John and Ed Stone's 1965 logo for British Transport Docks Board
Feb 3
•
Richard Baird
20
2
2
Minolta Logo, 1980
The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.
Jan 27
•
Richard Baird
21
1
3
Rohm and Haas Logo, 1965
Clifford Stead Jr. and Lester Beall's 1965 logo for chemicals and plastics manufacturer Rohm and Haas.
Nov 11, 2025
•
Richard Baird
13
Adidas Trefoil Logo, 1967
Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.
Nov 4, 2025
•
Richard Baird
30
4
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