About Logo Histories

We believe that by making sense of the design conditions of the past we can develop more distinctive and useful logos today. Technology has changed, but surprisingly, the constraints and considerations remain similar.

The Logo Histories mission is to further the practice of logo design by encouraging designers to be historically informed. We do this through the format of the short story.

Logo Histories is a paid membership of just $6 per month or $60 per year. This helps build out the material library of books and magazines that continue to provide a rich resource for logo design histories.

Paid Subscription (LogoArchive Member)

Become a LogoArchive Member and you’ll be able to access all of our Logo Histories. These are published each week and sent to your inbox. You’ll also be supporting LogoArchive’s ongoing research effort to discover and document design history.

Sign-up for a yearly subscription and receive a Limited Edition LogoArchive Logo Histories zine. The yearly subscription includes one zine and worldwide shipping. See more of the zine here.

Please note, the zine is only available with a full price yearly subscription ($60).

Stay up-to-date

The LogoArchive Logo Histories newsletter goes directly to your inbox. If you miss one, all of the past issues are archived here on this site. We have some great Logo Histories coming, as well as some fascinating bonus stories. Join us! Please note, if you are a free subscriber, you will receive weekly previews of all newsletters, and once a month will receive a full Logo History.


Gmail is notorious for placing newsletters under the promotions tabs. Understandable, it protects us from a lot of unwanted rubbish! If you’d like LogoArchive’s Logo Histories to appear in your regular inbox feed, add logoarchive@substack.com to your address book.


Richard Baird is a designer writer, publisher. Builder of businesses in design, founder of BP&O, Logo Archive and Logo Histories.
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.