About LogoArchive’s Logo Histories

LogoArchive’s Logo Histories is a weekly newsletter that delivers short stories on modernist logos of the past straight to your inbox. The concepts, contexts and considerations that make up these stories will offer you a new way to look at, understand and engage with design of the past. For designers, Logo Histories sees these short-form and weekly stories as learning opportunities that will further help you further your design practice and interest in graphic design, corporate identity design and branding.

Researched and written by Richard Baird this newsletter is part of a larger and ongoing effort that also includes an online research tool and zine series.

Logo Histories is a paid membership of just $6 per month or $60 per year. This helps build out the material library of books and magazines that continue to provide a rich resource for logo design histories.

Paid Subscription (LogoArchive Member)

Become a LogoArchive Member and you’ll be able to access all of our Logo Histories. These are published each week and sent to your inbox. You’ll also be supporting LogoArchive’s ongoing research effort to discover and document design history.

Sign-up for a yearly subscription and receive a Limited Edition LogoArchive Logo Histories zine. The yearly subscription includes one zine and worldwide shipping. See more of the zine here.

Stay up-to-date

The LogoArchive Logo Histories newsletter goes directly to your inbox. If you miss one, all of the past issues are archived here on this site. We have some great Logo Histories coming, as well as some fascinating bonus stories. Join us! Please note, if you are a free subscriber, you will receive weekly previews of all newsletters, and once a month will receive a full Logo History.


Gmail is notorious for placing newsletters under the promotions tabs. Understandable, it protects us from a lot of unwanted rubbish! If you’d like LogoArchive’s Logo Histories to appear in your regular inbox feed, add logoarchive@substack.com to your address book.