Triple stripes and a Trefoil
Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.
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The West German sportsman and inventor Adolf Dassler was ahead of his time. Long before the creation of leisure wear and sports science, Dassler was endeavouring to perfect footwear for sports people.
Dassler set out first by making simple plimsolls in 1920, registering ‘Gebrüder Dassler Schuhfabrik’ in 1924. Later, in 1949, he would start over again and founded ‘Adi Dassler addas Sportschuhfabrik’. With a team of 47, he designed and registered the first sports shoe that featured three stripes.
A problem arose when Dassler went to register the company and the name 'addas'–a combination of his first and last name–was similar to an existing children's shoe business. Dassler then changed the company name to 'adidas', but not before printing his business cards.
