Logo Histories

Logo Histories

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Design for Sports

Adidas Trefoil Logo, 1967
Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.
Nov 4, 2025 • Richard Baird
Sapporo '72 Logo
Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games, 1972.
Jan 21, 2025 • Richard Baird
Triple stripes and a Trefoil
Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.
Apr 9, 2024 • Richard Baird
Sun and snow
Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games, 1972.
Jul 11, 2023 • Richard Baird
Reaching for the stars
Vladimir Arsentiev's 1976 logo for the Moscow Summer Olympic Games
Dec 27, 2022 • Richard Baird
Munich '72 – The cheerful Games
Coordt von Mannstein's 1968 logo for the 1972 Summer Olympics.
Nov 22, 2022 • Richard Baird
Folk art psychedelia
Pedro Ramirez Vázquez, Lance Wyman & Peter Murdoch’s logo for Mexico ‘68.
Aug 30, 2022 • Poppy Thaxter
The flying kangaroo
Hugh Edwards' 1978 logo for the XII Commonwealth Games, Brisbane.
Aug 2, 2022 • Richard Baird
‘M’ for Montreal
Georges Huel’s 1972 symbol for the Games of the XXI Olympiad.
Jul 26, 2022 • Poppy Thaxter
A snowflake for Sarajevo
Miroslav Antonić Roko's 1978 logo for the 1984 Winter Olympics
Jun 27, 2022 • Richard Baird
The swept-wing of Nike
Carolyn Davidson's $35 logo for Nike
Mar 14, 2022 • Richard Baird
A message of peace
Yang Sung-Chun's 1983 logo for Seoul '88
Feb 28, 2022 • Richard Baird
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