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Sportswear Logos: The Stories Behind Nike, Adidas and ASICS
Who designed the Swoosh, the Trefoil and the ASICS logo? The histories behind classic sportswear and sports logos.
7 hrs ago
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Richard Baird
1
PennState, 1983
Strength and dignity – Dixon & Parcels Associates 1983 logo for Penn State.
Oct 14
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Richard Baird
10
1
United States Deaf Skiers Association, 1970
The concept behind David Leigh’s 1970 logo for United States Deaf Skiers Association
Sep 17
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Richard Baird
15
1
Olympic Logos
From Coubertin’s rings to Seoul ’88, the stories behind eleven Olympic logos and the designers who made them.
Jul 25, 2024
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Richard Baird
26
2
4
Adidas, 1972
Triple stripes and a Trefoil - Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.
Apr 9, 2024
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Richard Baird
25
1
3
Sun and snow
Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games, 1972.
Jul 11, 2023
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Richard Baird
4
Reaching for the stars
Vladimir Arsentiev's 1976 logo for the Moscow Summer Olympic Games
Dec 27, 2022
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Richard Baird
15
Munich '72 – The cheerful Games
Coordt von Mannstein's 1968 logo for the 1972 Summer Olympics.
Nov 22, 2022
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Richard Baird
13
3
1
Folk art psychedelia
Pedro Ramirez Vázquez, Lance Wyman & Peter Murdoch’s logo for Mexico ‘68.
Aug 30, 2022
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Poppy Thaxter
4
2
The flying kangaroo
Hugh Edwards' 1978 logo for the XII Commonwealth Games, Brisbane.
Aug 2, 2022
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Richard Baird
5
‘M’ for Montreal
Georges Huel’s 1972 symbol for the Games of the XXI Olympiad.
Jul 26, 2022
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Poppy Thaxter
10
A snowflake for Sarajevo
Miroslav Antonić Roko's 1978 logo for the 1984 Winter Olympics
Jun 27, 2022
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Richard Baird
6
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