German Design

Classic Logo: Dürer's 500th

Joachim Romann's 1969 winning logo for Dürer-Jahr 1971 Nürnberg.

Jun 9 • Richard Baird

Adidas Trefoil Logo, 1967

Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Nov 4, 2025 • Richard Baird

ERCO Logo, 1976

Otl Aicher's logo for German lighting company ERCO.

Oct 7, 2025 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Aug 26, 2025 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Mar 11, 2025 • Richard Baird

Triple stripes and a Trefoil

Hans Fick Trefoil logo and Adolf Dassler's logotype for German sports brand Adidas.

Apr 9, 2024 • Richard Baird

According to technical requirements

Otl Aicher's logo for German lighting company ERCO

Feb 20, 2024 • Richard Baird

A simple essential piece of machinery

Otl Aicher's 1985 logo and corporate identity for FSB

Jan 30, 2024 • Richard Baird

An ‘Omnimark’

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Nov 28, 2023 • Richard Baird

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF

Oct 17, 2023 • Richard Baird

Munich '72 – The cheerful Games

Discover the fascinating story of Coordt von Mannstein's 1968 logo for the 1972 Summer Olympics.

Nov 22, 2022 • Richard Baird

See and read about Joachim Romann's 1969 winning logo design for Dürer-Jahr 1971 Nürnberg. LogoArchive's Logo Histories.

Apr 19, 2022 • Richard Baird

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts