German Design

How Reinhold Bergler’s psychological studies retired a 70-year-old monogram and made the SIEMENS name the company mark

Nov 10 • Richard Baird

From Lufthansa’s crane to Metro Bilbao’s rings, the stories behind Otl Aicher’s most famous logos.

Nov 9 • Richard Baird

Lufthansa, 1918-2018

The evolution of the Lufthansa logo

Oct 29 • Richard Baird

Classic Logo: Dürer's 500th

Joachim Romann's 1969 winning logo for Dürer-Jahr 1971 Nürnberg.

Jun 9 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Aug 26, 2025 • Richard Baird

Triple stripes and a Trefoil - Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Apr 9, 2024 • Richard Baird

According to technical requirements

Otl Aicher's logo for German lighting company ERCO.

Feb 20, 2024 • Richard Baird

A simple essential piece of machinery

Otl Aicher's 1985 logo and corporate identity for FSB.

Jan 30, 2024 • Richard Baird

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF.

Oct 17, 2023 • Richard Baird

Munich '72 – The cheerful Games

Coordt von Mannstein's 1968 logo for the 1972 Summer Olympics.

Nov 22, 2022 • Richard Baird

Deutsche Bank, 1972

Dynamic, ascending and secure– Anton Stankowski's 1972 logo for Deutsche Bank.

Mar 7, 2022 • Poppy Thaxter

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