Heading in the right direction
Anspach Grossman Portugal’s 1975 logo and corporate identity for Citibank.
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Citibank was founded in 1812 as the City Bank of New York and later came to be known as the First National City Bank of New York. The creation of Citicorp, a holding company, in 1968 began a trend amongst the larger banks as they expanded into new areas of business.
Citibank's need for a corporate identity (CI) program in the mid-1970s arose from the increasing complexity and diversity of its business and confusion around its name. Although many of its international customers referred to the bank as Citibank in New York City its retail branches were known as First National City Bank.
