LogoArchive’s Logo Histories

Share this post
Dynamic, ascending and secure
www.logohistories.com

Dynamic, ascending and secure

Anton Stankowski's 1972 logo for Deutsche Bank

Poppy Thaxter
Mar 7
8
Share this post
Dynamic, ascending and secure
www.logohistories.com
Deutsche Bank Logo designed by Anton Stankowski, 1972
Logo, Deutsche Bank, Anton Stankowski, 1972

In response to shifts in the market and increasing internationalisation in the banking services of the 1970s, Deutsche Bank decided a new corporate image was required. This would help the bank stand out from national and international competition and establish it as a trustworthy entity.

In 1972, Deutsche Bank commissioned eight small design studios, paying them 3000 Deutsche marks each to create proposals for a new logo, with a winner being selected by an independent panel of designers and editors. This was the third time that the bank had attempted this. The panel reached a successful conclusion, selecting ‘line in a square’ by Anton Stankowski as the winning design.

This post is for paid subscribers

Already a paid subscriber? Sign in
A guest post by
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.
© 2022 LogoArchive
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing