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The Continuity of Life

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The Continuity of Life

Lloyd L. Carson’s 1972 logo for Expo'74

Poppy Thaxter
May 16, 2022
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The Continuity of Life

www.logohistories.com
Expo 74 logo design
Logo, Expo‘74, Lloyd L. Carson, 1972

The city of Spokane, Washington was the location of the 1974 Spokane World's Fair (Expo‘74), a small but grand exposition situated around the falls, rapids, and islands of the scenic Spokane River. The city, which was undergoing a period of urban renewal and revitalisation, had decided to put itself forward as a World's Fair host in an effort to bolster the city’s reputation, economy, and tourism. As environmentalism was a popular and progressive topic, the theme of the exposition would be environmentally-minded and future-focused; “How Man Can Live, Work and Play in Harmony With His Environment”. This theme was central to the development of the Expo’s logo.

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A guest post by
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.
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