The Continuity of Life

Lloyd L. Carson’s 1972 logo for Expo'74

The city of Spokane, Washington was the location of the 1974 Spokane World's Fair (Expo‘74), a small but grand exposition situated around the falls, rapids, and islands of the scenic Spokane River. The American city, which was undergoing a period of urban renewal and revitalisation, had decided to put itself forward as a World's Fair host in an effort to bolster the city’s reputation, economy, and tourism. As environmentalism was a popular and progressive topic, the theme of the exposition would be environmentally-minded and future-focused; “How Man Can Live, Work and Play in Harmony With His Environment”. This theme was central to the development of the Expo’s logo.