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North American Design
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1950s Logo Design
The decade that modern corporate identity took shape.
Nov 4
•
Richard Baird
12
2
Lance Wyman
From Mexico ’68 to the Mexico City Metro, the stories behind Lance Wyman’s most famous logos.
Nov 2
•
Richard Baird
1
1
Chermayeff & Geismar
From Chase Manhattan’s octagon to NBC’s peacock, the stories behind Chermayeff & Geismar’s most famous logos.
Nov 2
•
Richard Baird
1
1
Lippincott & Margulies
From Coca-Cola’s ribbon to the Amtrak arrow, the stories behind Lippincott & Margulies’ most famous logos.
Nov 2
•
Richard Baird
1
1
Paul Rand
From IBM’s stripes to Westinghouse’s circuit-board ‘W’, the stories behind Paul Rand’s most famous logos.
Nov 2
•
Richard Baird
8
1
Saul Bass
From AT&T's bell to United's tulip, the stories behind Saul Bass's most famous logos.
Oct 28
•
Richard Baird
16
3
6
Atlas, 1964
Legible enough to be read and unusual enough to be remembered – The story behind Paul Rand’s 1964 logo for Atlas Crankshaft Corporation.
Oct 6
•
Richard Baird
8
Classic Logo: Beekman-Downtown Hospital, 1969
Philip Gips' 1969 logo for Beekman Downtown Hospital.
Jun 1
•
Richard Baird
18
1
2
RCA, 1967
A growing spectrum of activities - Lippincott & Margulies' 1967 logo for RCA Corporation.
May 19
•
Richard Baird
24
3
4
Abbott Laboratories – What's the concept?
A look at the concept behind Don Ervin's 1957 logo for Abbott Laboratories.
Mar 12
•
Richard Baird
18
2
2
Esprit, 1978
A sunniness straight from California – John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity…
Feb 24
•
Richard Baird
19
4
3
Minolta Logo, 1980
Vision, strength and beauty - The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.
Jan 27
•
Richard Baird
22
1
3
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