From the brand guidelines; Sapporo & Tokyo Olympics
Logo Histories' Research Archive Issue 13
Today, in Issue 13 of Logo Histories’ Research Archive I’ve pulled together some bits and pieces from the Tokyo and Sapporo Olympic brand guidelines, and some assets from the M.A.N Utility Division identity. Scroll to the foot to get a preview of next week’s Logo Histories, it’s colourful!
Research Archive is a quick look at some of the materials I’ve picked up to build Logo Histories stories. If you’d like to support this project and access our Logo Histories archive which includes 80+ individual stories of logo design of the past (Free preview) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid. Last week, I shared the story of Armin Vogt’s FIAT logo and next week, Franco M. Ricci’s SCIC logo and identity.
Have a great weekend.
All the best, Rich
Tokyo 1964
Yusaku Kamekura
1960, Japan
Sapporo Winter Oympics
Kazumsa Nagai
1971, Japan
M.A.N Utility Vehicle Division
B. Keysselitz Inc.
1983, Germany
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Next week on Logo Histories
Last week on Logo Histories, I shared the intriguing the story of Armin Vogt’s logo for Fiat. Next week, I’ll delve into the identity and early corporate ID work of Franco M. Ricci and Italian kitchen maker SCIC. Subscribe today and receive this story straight into your inbox. Subscribers to our paid newsletter also receive 10% discount from LogoArchive Shop. (Code in the weekly logo Histories newsletter).
If you enjoyed reading Logo Histories also check out these projects:
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Perspectives – Unlocking opinion and insights from the past.