Fire beside the sea

The story of Jurriaan Schrofer's 1963 logo for Koninklijke Hoogovens.

Koninklijke Nederlandse Hoogovens en Staalfabrieken (also known as Koninklijke Hoogovens, or informally as Hoogovens) was a steel-making company located in IJmuiden, a small port city in the province of North Holland.

Dutch designer Jurriaan Schrofer began working with Hoogovens in the 1950’s advising on its printed communications. In 1963 he was invited to design a new logo for the company.