Logo Histories

Logo Histories

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1950s

Classic Logo: De Bijenkorf, 1960
Josef Müller-Brockmann's 1960 logo for De Bijenkorf.
Jun 15 • Richard Baird
Polaroid Logo
Paul Giambarba's corporate identity for Polaroid.
Apr 29, 2025 • Richard Baird
International Paper Co. Logo, 1958
Lester Beall's 1958 logo for International Paper Company.
Apr 1, 2025 • Richard Baird
Elf Logo, 1967
Jean-Marie Chourgnoz, Henry Chaney, Erich Brenzinger and Jean-Roger Rioux's 1967 corporate identity for Elf.
Mar 18, 2025 • Richard Baird
Packed with colour
Paul Giambarba's corporate identity for Polaroid.
Jul 2, 2024 • Richard Baird
A spruce 'up'
Lester Beall's 1958 logo for International Paper Company.
Jan 16, 2024 • Richard Baird
A gourmet flourish
Saul Bass & Saul Bass & Associates' 1959 logo for Lawry's.
Jan 9, 2024 • Richard Baird
A ‘trépan’ and a red dot
Jean-Marie Chourgnoz, Henry Chaney, Erich Brenzinger and Jean-Roger Rioux's 1967 corporate identity for Elf.
Dec 12, 2023 • Richard Baird
Chemistry, physics and mechanics
Rolf Bircher's 1958 logo design for Swissair.
Sep 17, 2022 • Richard Baird
Looking at the world
William Golden's 1951 logo for CBS Television Network.
Jul 5, 2022 • Richard Baird
Rule of three
June Fraser’s 1958 logo for ABC Television.
Apr 25, 2022 • Poppy Thaxter
Leading train travel into the space age
Herbert Matter's 1954 logo for New Haven Railroad.
Feb 21, 2022 • Richard Baird
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