A new media landscape

Ikko Tanaka's 1984 logo for the Iwate Broadcasting Company.

Iwate Broadcasting Co.,Ltd (株式会社IBC岩手放送, Kabushiki-gaisha IBC Iwate Hōsō), also known simply as IBC, is a television and radio station affiliated with the Japan News Network (JNN). Their headquarters are located in Morioka, in the Iwate Prefecture of Japan. IBC was founded in 1953 and began airing regional news and programming three years later in 1959.

Over a thirty year period, IBC had established itself within the prefecture, and been around long enough to have experienced change across the media landscape. In 1984, at time in which change seemed frequent, it was felt that the time had come to change ‘body and mind’, in an effort to keep the station moving forward and its employees united under a shared vision for the future.

Continue reading to understand the IBC basics, and the key questions that raised at the time of the rebranding. See the various configurations of the logo and its application across stationery and vehicles.