Knoll, Bovis & Kawasaki Shinkin Bank
Logo Histories' Research Archive Issue 17
Today, in Issue 17 of Logo Histories’ Research Archive we have elements from Knoll’s brand guidelines by Chermayeff & Geismar in 1993. These feature Massimo Vignelli’s logotype. Also, the surprising logo for UK construction firm Bovis designed by Wolff Olins in 1971. And finally, assets from the Kawasaki Shinkin Bank brand guidelines from 1972 by Mitsuo Katsui. I’m hoping to do a series of short videos on these brand guidelines for paid subscribers. Let me know if that might be of interest.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes nearly 100 stories of logo design of the past (Free previews) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid. That’s a book worth for just $5 a month. Please share with others and help us write more.
Have a great weekend.
All the best, Rich
Knoll
Massimo Vignelli (1966)
Brand Guidelines, Chermayeff & Geismar (1993)
USA
Bovis
Wolff Olins
1971, Great Britain
Kawasaki Shinkin Bank
Mitsuo Katsui
1972, Japan
If you would like to support this project, you can become a paid subscriber of Logo Histories, LogoArchive, or both. We also have a shop of historical design books and magazines, plus, a limited edition series of zines on the LogoArchive Shop. If you’re looking for help with your design research, also try our new platform Brand Archive.
Next week on Logo Histories
Last week on Logo Histories, I shared the story of Ikko Tanaka’s logo for Iwate Broadcasting Company. Next week, it’s PAOS’ work for the bathroom and tile manufacturer INAX. Don’t miss out on this and an archive of nearly 100 other Logo Histories.
Subscribe today and receive new histories straight into your inbox. Subscribers to our paid newsletter also receive 10% discount from LogoArchive Shop.
If you enjoyed reading Logo Histories also check out these projects:
Brand Archive (Beta) – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.