Great site - however the justification for the development of this logo seems so over-the-top…if u have to offer that much explanation is it really successful? Also this particular mark and its relationship to Lombardy’s prehistory origins seems pretty obscure & not fully expressive of the region and its remarkable history. Time to redesign…
Always appreciate differing opinions, thanks for jumping in.
The way I understand it is that the text isn’t a justification rather 'process', shared within the context of a design book for other designers. The intention of the process is to derive an own-able symbol, not to tell any kind of visually discernible story. The symbol is distinct and functions to identify. The success is in its continued function as a symbol, from 1975, right up until present day.
Great site - however the justification for the development of this logo seems so over-the-top…if u have to offer that much explanation is it really successful? Also this particular mark and its relationship to Lombardy’s prehistory origins seems pretty obscure & not fully expressive of the region and its remarkable history. Time to redesign…
Always appreciate differing opinions, thanks for jumping in.
The way I understand it is that the text isn’t a justification rather 'process', shared within the context of a design book for other designers. The intention of the process is to derive an own-able symbol, not to tell any kind of visually discernible story. The symbol is distinct and functions to identify. The success is in its continued function as a symbol, from 1975, right up until present day.
Respectfully don’t agree - but really enjoy the site!