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The swept-wing of Nike
www.logohistories.com

The swept-wing of Nike

Carolyn Davidson's $35 logo for Nike

LogoArchive
Mar 14
7
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The swept-wing of Nike
www.logohistories.com
Nike by Carolyn Davidson, 1971, USA, Sportswear.jpg

The first version of the Nike logo was created in 1971 by Portland State University student Carolyn Davidson. The requirement was to create a logo that conveyed motion, would differentiate it from the stripes of Adidas and fit the profile of a running shoe. For this, Davidson received a fee of $35.

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