Research: Olivetti & Milano Metro
Logo Histories' Research Archive Issue 19
In Issue 19 of Logo Histories’ Research Archive we have the five different Olivetti logotypes designed between 1923 to 1970, and assets from the Milan Metro brand guidelines designed by Bob Noorda and Unimark International.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100 stories of logo design of the past (Free previews here) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Have a great weekend.
All the best, Rich
Olivetti
1934 & 1947 by Xanti Schwinsky
1960 by G. Pintori, 1970 by Walter Ballmer
Italy
Milan Metro
Bob Noorda, Unimark International
Italy, 1964
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Logo Histories: Olivetti
Want more? Check out the logo history of Walter Ballmer’s logotype and corporate identity for Olivetti. This includes a bunch of application imagery not see anywhere else online. Don’t miss out on this and an archive of over 100 other Logo Histories.
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LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.