Research: Vestax, Tri Bank, Sony & Konami

Logo Histories' Research Archive Issue 30

In Issue 30 of Logo Histories’ Research Archive we have assets from the Asahi beer rebrand from 1986, which is still in use; the logo and graphic elements for Japanese television station FTV and Japan Energy Corporation designed by Toshihiro Yamaguchi & Hiroyuki Kita, with Saul Bass as a consultant. I’ve also added the Konami logo and Sony Entertainment logos having just found the dates and designers for both.

Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100+ stories of logo design of the past (the biggest of its kind) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.

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Vestax
Gramco
1995, Japan

See more: Brand Archive Case Study

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Sony Computer Entertainment
Masaki Yamada
1993, Japan

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TRI Bank
PAOS
1990, Japan

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Konami
James Cross
1986, Japan /USA

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If you would like to support this project, you can become a paid subscriber of Logo Histories, LogoArchive, or both. We also have a shop of historical design books and magazines, plus, a limited edition series of zines on the LogoArchive Shop. If you’re looking for help with your design research, also try our new platform Brand Archive.

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Logo Histories: Kawatetsu

Want more? Check out the story of PAOS' 1987 logo and corporate identity for Kawasaki Steel Corporation. Don’t miss out on this and an archive of nearly 100 other Logo Histories.

Subscribe today and receive new histories straight into your inbox each week. Subscribers to our paid newsletter also receive 10% discount from LogoArchive Shop.

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If you enjoyed reading Logo Histories also check out these projects:

Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.