Rotation Logos

Learn about rotation in logo design.

Institute for Special Studies, Education, Ernesto Lehfeld, Mexico, 1975

Logos that feature a rotating or spiral component introduce a sense of motion to a static form. These typically rotate around a singular point, combining separate elements–offset or displaced at different angles–to create this momentum.

Ashby Marine, Romek Marber, GB, 1960, Boat Engine Manufacturer

Logos that feature a rotating element have lent themselves well to businesses such as manufacturing, suggesting continual production or learning, alluding to continued growth. And more literally, industries such as shipping transport, water control and boat building.

Take, for example, Romek Marber’s logo for British boat engine manufacturer Ashby Marine, designed in 1960, and Robert Hagenhofer’s 1970 whirlpool-like logo for water pollution control company Hydroscience.

Maschinenbau W. Ratsch, Karl Amann, 1965, Germany, Engineering

Diateknik, Paul Brand, 1967, Photographer, Norway

For Paul Brands logo for photography company Diateknik, the suggestion is more conceptual, touching on the notions of framing and seeing things from different points of view.

Want more examples of rotation used in logo design? Search ‘Rotation’ on LogoArchive.

Hydroscience, Robert Hagenhofer, 1970, USA, Water Pollution Control

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