Growing competition in the agricultural feed market of Northern Italy moved manufacturer Sildamin to advance both its communications policy and its corporate image in the early part of the 1980s.
Material deliveries via trucks and tankers throughout the region became a strategic aspect of this. A distinctive logo design and cohesive visual policy was seen as a viable channel, under-utilised at the time, in which to maximise the brand’s visibility on the road as these agricultural materials were transported to clients scatted throughout the countryside.
Continue reading to see the construction of the dynamic ‘S’, understand the basic concept that underpinned its design, and see it applied to vehicle liveries and silo.