In constant motion
Heinz Waibl's 1981 logo for Italian fodder manufacturer Sildamin.
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Growing competition in the agricultural feed market of Northern Italy moved manufacturer Sildamin to advance both its communications policy and its corporate image in the early part of the 1980s.
Material deliveries via trucks and tankers throughout the region became a strategic aspect of this. A distinctive logo design and cohesive visual policy was seen as a viable channel, under-utilised at the time, in which to maximise the brand’s visibility on the road as these agricultural materials were transported to clients scatted throughout the countryside.
