Sildamin's dynamic "S"

Heinz Waibl's logo for an Italian fodder manufacturer

Logo, Sildamin, Heinz Waibl, 1981

Growing competition in the agricultural feed market of northern Italy moved manufacturer Sildamin to advance both its communications policy and its corporate image in the early 1980s.

Material deliveries throughout the region became a strategic aspect of this. A distinctive and cohesive visual policy was seen as a viable channel in which to maximise brand visibility on the road as these agricultural materials were transported to clients scatted throughout the countryside.