Sildamin’s new corporate image in the 1980s
Growing competition in the agricultural feed market of Northern Italy moved manufacturer Sildamin to advance both its communications policy and its corporate image in the early part of the 1980s.
Material deliveries via trucks and tankers throughout the region became a strategic aspect of this. A distinctive logo design and cohesive visual policy was seen as a viable channel, under-utilised at the time, in which to maximise the brand’s visibility on the road as these agricultural materials were transported to clients scattered throughout the countryside.
Key Takeaways
Branding a delivery fleet
Growing competition in Northern Italy’s feed market led Sildamin to see its trucks and tankers as an under-utilised channel for brand visibility.
A dynamic S
Heinz Waibl developed a dynamic S to convey constant movement, research and development in agricultural feed.
Blue on white for contrast
Applied large in bright blue across white trucks, silos and feed bags, the logo turned the fleet into mobile billboards.
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Continue reading to discover how Heinz Waibl built the Sildamin S from repeating forms →
