Blue Logos

Minolta Logo, 1980

The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.

Jan 27 • Richard Baird

Adidas Trefoil Logo, 1967

Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Nov 4, 2025 • Richard Baird

Ikko Tanaka's 1984 logo for the Iwate Broadcasting Company.

Jul 29, 2025 • Richard Baird

Expo '85 Logo, 1981

Ikko Tanaka's 1981 logo for the International Exhibition, Tsukuba Japan 1985.

Jul 8, 2025 • Richard Baird

Ford Logo, 1965

Unimark's 1965 logo and corporate identity for Ford Motor Company.

May 13, 2025 • Richard Baird

Ikko Tanaka's 1984 logo for the Iwate Broadcasting Company.

Jan 14, 2025 • Richard Baird

The Sea We Would Like To See

Kazumasa Nagai's symbol and Yusaku Kamekura's mascot for Expo '75.

Dec 19, 2024 • Richard Baird

The stillness of Tsukuba

Ikko Tanaka's 1981 logo for the International Exhibition, Tsukuba Japan 1985.

Dec 10, 2024 • Richard Baird

Progress and harmony of mankind

Takeshi Otaka's 1965 logo for Osaka's Expo '70.

Dec 3, 2024 • Richard Baird

Aggressive and reliable

Lippincott & Margulies' 1962 logo for Royal Bank.

Sep 3, 2024 • Richard Baird

A defensive approach of a valuable symbol

Unimark's 1965 logo and corporate identity for Ford Motor Company

Aug 20, 2024 • Richard Baird

Protection of Goods & People

Ivan Chermayeff and PAOS' 1986 logo and corporate identity for Tokio Marine.

Jun 4, 2024 • Richard Baird

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