Blue Logos

Lufthansa, 1918-2018

The evolution of the Lufthansa logo

Oct 29 • Richard Baird

Minolta Logo, 1980

Vision, strength and beauty - The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.

Jan 27 • Richard Baird

Expo '85 Logo, 1981

Ikko Tanaka's 1981 logo for the International Exhibition, Tsukuba Japan 1985.

Jul 8, 2025 • Richard Baird

Ikko Tanaka's 1984 logo for the Iwate Broadcasting Company.

Jan 14, 2025 • Richard Baird

As sound as a bell – Saul Bass & Associates 1969 logo for AT&T.

Nov 28, 2024 • Poppy Thaxter and Richard Baird

Aggressive and reliable

Lippincott & Margulies' 1962 logo for Royal Bank.

Sep 3, 2024 • Richard Baird

Unimark’s corporate identity and Paul Rand’s unused proposal for Ford.

Aug 20, 2024 • Richard Baird

Protection of Goods & People

Ivan Chermayeff and PAOS' 1986 logo and corporate identity for Tokio Marine.

Jun 4, 2024 • Richard Baird

Nederlandse Spoorwegen, 1967

Progress and power - Tel Design's 1967 logo for Dutch rail network Nederlandse Spoorwegen.

May 7, 2024 • Richard Baird

Chase Manhattan Bank, 1967

Growth from a central foundation – Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan.

Apr 16, 2024 • Richard Baird

Triple stripes and a Trefoil - Hans Fick's Trefoil and Adolf Dassler's logotype for German sports brand Adidas.

Apr 9, 2024 • Richard Baird

A global company in the human age

Shin Matsunaga & PAOS' 1988 logo and corporate identity for Japanese educational materials publisher Benesse.

Nov 21, 2023 • Richard Baird

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts