Italian Design

Classic Logo: Olivetti, 1971

The story of Walter Ballmer's 1971 logotype for Olivetti.

Aug 31 • Richard Baird

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

Essential and didactic

Bob Noorda's 1962 symbol for Milan Metro.

Aug 27, 2024 • Richard Baird

Unimark International's 1971 logo and corporate identity for AGIP.

Aug 22, 2023 • Richard Baird

The spirit of the age

The story of Walter Ballmer's 1971 logotype for Olivetti.

Aug 15, 2023 • Richard Baird

Young in age but old in skill

Franco M. Ricci's 1963 logo for Super Cucine Italiane Componili

May 2, 2023 • Richard Baird

Designed for life

Armin Vogt and Jean Reiwald's 1968 logo for Fiat

Apr 25, 2023 • Richard Baird

Franco Grignani’s 1964 logo for Woolmark.

Jul 19, 2022 • Poppy Thaxter and Richard Baird

In constant motion

Heinz Waibl's 1981 logo for Italian fodder manufacturer Sildamin.

Dec 13, 2021 • Richard Baird

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts