Logo Histories

Logo Histories

Open to ideas

The concept of open and closed competitions in the 1960s and 1970s.

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Richard Baird
Sep 21, 2023
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Sapporo 1972 competition entries – Read more

‘Insights’ is a new series from Logo Histories, and draws together learnings from across the archive. In this article, we take a look at the notion of the open competition.

The idea of a speculative design competition isn’t a new phenomena. It had been used in the 1960s to procure ideas for Expo’s, airlines and

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