Logo Histories

Logo Histories

Insights

1950s Logo Design
The decade that modern corporate identity took shape.
 • Richard Baird
Corporate Identity for Supermarkets - From counter to shelf
How the rise of supermarkets changed the commercial value of coordinated brand identities.
 • Richard Baird
Railway Logo Design: How Railways Shaped Modern Corporate Identity
From Canadian National and British Rail to Japan Railways, how the demands of modern transport networks transformed railway logos into comprehensive…
 • Richard Baird
Bank Logo Design: How Banking Found a Modern Identity
How designers transformed the visual language of banking, from institutional authority to abstract symbols of trust, progress and global ambition.
 • Richard Baird
1960s Logo Design
How abstraction transformed corporate identity.
 • Richard Baird
Lost logos - Rand’s Ford, Kamekura’s Shell and Sony’s alternatives.
Discover that logos that could have been iconic and everyday
 • Richard Baird
Come the Jet Age
The effect of commercial jet travel on corporate identity
 • Richard Baird
A sign of the times
Logo Histories explores the relevance of grids and guides in 1960s and 1970s logo design. Written by Richard Baird.
 • Richard Baird
Flexible and future-proof
Flexible logos in corporate identity design.
 • Richard Baird
Open to ideas
The concept of open and closed competitions in the 1960s and 1970s.
 • Richard Baird
A mobile medium
The coordinated rollout and the role of vehicle liveries in rebrands
1970s Logo Design
A history and archive of logos from the 1970s, featuring the designers, ideas and corporate identities that defined the decade.
 • Richard Baird
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