The Daisy Wheel
Mark Woodham's 1968 logo for The Royal Bank of Scotland
During this post-World War 2 era, identity had become an important way for banks to distinguish themselves from competition. More high street banks emerged, giving customers the choice to ‘shop around’. the Royal Bank of Scotland’s (RBS) previous logo, a coat of arms, was respectable and a symbol of Scottishness. However, it was far from unique and failed to stand out from other coat of arms.