Logo Histories

Logo Histories

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Swiss Design

Swissair Logo, 1978
Karl Gerstner's 1978 logo for Swissair.
Jun 24 • 
Richard Baird
19
1
Swiss Federal Railways Logo, 1972
Hans Hartman's 1972 logo for Swiss Federal Railways.
Jun 3 • 
Richard Baird
21
Fiat Logo, 1968
Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.
Dec 24, 2024 • 
Richard Baird
38
A simple solution to a complex problem
Karl Gerstner's 1978 logo for Swissair.
Nov 12, 2024 • 
Richard Baird
31
1
Across Switzerland
Hans Hartman's 1972 logo for Swiss Federal Railways.
Oct 8, 2024 • 
Richard Baird
18
Gerstner's Shell
Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…
May 23, 2023 • 
Richard Baird
11
Designed for life
Armin Vogt and Jean Reiwald's 1968 logo for Fiat
Apr 25, 2023 • 
Richard Baird
16
A simple solution to a complex problem
Karl Gerstner's 1978 logo for Swissair.
Jan 17, 2023 • 
Richard Baird
13
Chemistry, physics and mechanics
Discover, in the words of the designer Rolf Bircher, the ideas behind the 1958 logo for Swissair
Sep 17, 2022 • 
Richard Baird
7
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