Swiss Design

Karl Gerstner's Shell – Lost Concepts

Karl Gerstner's 1964 unused logo proposal for oil giant Shell

Aug 27 • Richard Baird

Swiss Federal Railways Logo, 1972

Across Switzerland – Hans Hartman's 1972 logo for Swiss Federal Railways.

Jun 3, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

A simple solution to a complex problem

Karl Gerstner's 1978 logo for Swissair.

Nov 12, 2024 • Richard Baird

Gerstner's Shell

Karl Gerstner's 1964 unused logo proposal for oil giant Shell

May 23, 2023 • Richard Baird

Designed for life – Armin Vogt and Jean Reiwald's 1968 logo for Fiat.

Apr 25, 2023 • Richard Baird

A simple solution to a complex problem

Karl Gerstner's 1978 logo for Swissair.

Jan 17, 2023 • Richard Baird

Chemistry, physics and mechanics

Rolf Bircher's 1958 logo design for Swissair.

Sep 17, 2022 • Richard Baird

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