Swiss Design

Swiss Federal Railways Logo, 1972

Hans Hartman's 1972 logo for Swiss Federal Railways.

Jun 3, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

A simple solution to a complex problem

Karl Gerstner's 1978 logo for Swissair.

Nov 12, 2024 • Richard Baird

Across Switzerland

Hans Hartman's 1972 logo for Swiss Federal Railways.

Oct 8, 2024 • Richard Baird

Gerstner's Shell

Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…

May 23, 2023 • Richard Baird

Designed for life

Armin Vogt and Jean Reiwald's 1968 logo for Fiat

Apr 25, 2023 • Richard Baird

A simple solution to a complex problem

Karl Gerstner's 1978 logo for Swissair.

Jan 17, 2023 • Richard Baird

Chemistry, physics and mechanics

Discover, in the words of the designer Rolf Bircher, the ideas behind the 1958 logo for Swissair

Sep 17, 2022 • Richard Baird

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