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Gerstner's Shell
Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…
May 23, 2023
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Richard Baird
11
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Gerstner's Shell
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Designed for life
Armin Vogt and Jean Reiwald's 1968 logo for Fiat
Apr 25, 2023
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Richard Baird
16
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Designed for life
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A simple solution to a complex problem
Karl Gerstner's 1978 logo for Swissair.
Jan 17, 2023
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Richard Baird
11
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A simple solution to a complex problem
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Chemistry, physics and mechanics
Discover, in the words of the designer Rolf Bircher, the ideas behind the 1958 logo for Swissair
Sep 17, 2022
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Richard Baird
7
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Chemistry, physics and mechanics
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