Abundance, warmth and gentleness
Takenobu Igarashi & PAOS' 1984 logo for Noritz
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Noritz launched its first product on to the Japanese market in 1958. This was a bathwater heater that sought to broaden Japan's bathing culture and improve people's living standards. Between 1961 and 1970 it was at the forefront of switching over to gas-powered bathwater heaters and became a market leader.
Founded on the belief that quality baths bring joy to people, the company positioned itself, not as an engineering innovator, although it was at the forefront, but as a company that seeks to use this knowledge to improve the lives of both individuals and wider society. In 1984, working with Takenobu Igarashi and PAOS, Noritz introduced a new and more personable corporate image to better reflect this belief.
