Noritz launched its first product on the market in 1958. This was a bathwater heater that sought to broaden Japan's bathing culture and improve people's living standards. Between 1961 and 1970 it was at the forefront of switching over to gas-powered bathwater heaters and became a market leader.

Founded on the belief that quality baths bring joy to people, the company positioned itself, not as an engineering innovator, althought it was at the forefront, but as a company that seeks to use this knowledge to improve the lives of both individuals and wider society. In 1984, working with Takenobu Igarashi and PAOS, Noritz introduced a new and more personable corporate image to better reflect this belief.

Scroll down to discover the three initial concepts, plus the final design, its variations and application as signage and across packaging.