Come together in Calgary
Gary W. Pampu's 1979 logo and Justason & Tavender's visual identity for the Calgary Winter Olympics of 1988.
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The Summer Olympics of 1988 was held between the 13th and 28th of February in the Canadian city of Calgary with snow-based competitions taking place at the nearby Nakiska Ski Resort in Kananaskis Country and the Canmore Nordic Centre Provincial Park in Canmore.
This would be Calgary’s fourth attempt to host a Winter Olympic Games and what would be its eventual winning bid was officially submitted in October 1979 when the Calgary Olympic Development Association secured the Canadian Olympic Association's support.
As with previous Games, a symbol had had been designed to accompany the bid. This was designed by Gary W. Pampu, nearly a decade ahead of the event. Unlike many other later Games, the symbol went unchanged after the bid was accepted. Other examples included the Sarajevo Winter Olympics and the Los Angeles Summer Olympics. However, just like Deborah Sussman’s work on Los Angeles, much of the character would come, not from the symbol, but from the visual identity system devised closer to the Games by Justason & Tavender. This was an expression of the motto ‘Come together in Calgary’.
