Stars in motion
Robert Miles Runyan & Associates' logo for the Games of the XXIII Olympia.
The 1984 Summer Olympics, also known as Los Angeles 1984 or more officially, the Games of the XXIII Olympiad, was held between July 28 to August 12. This was the second time the city had hosted the Games, with the first being in 1932.
The design for the Games, and perhaps its defining and most widely-remembered quality, was the bright and impressive use of colour and the visual festivity created by Deborah Sussman. However, the logo, which played a supporting rather than focal role within this identity, was designed back in 1979 by Robert Miles Runyan Associates and approved in 1980, four years ahead of the Games.
After the jump, discover the design considerations and concept behind the ‘Stars in motion’ logo and the insane amount of ideas and revisions it took to arrive at the final design.