Logo Histories

Logo Histories

Folk art psychedelia

Pedro Ramirez Vázquez, Lance Wyman & Peter Murdoch’s logo for Mexico ‘68.

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Poppy Thaxter
Aug 30, 2022
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Lance Wyman and Peter Murdoch’s 1966 logo for Mexico ‘68

The 1968 Summer Olympic Games was the first to take place in a Latin American country, hosted in the sprawling metropolis of Mexico City. In the years preceding the Olympics, Mexico had experienced the “Mexican Miracle”, a sudden economic growth that saw rapid industrialisation and urbanisation. The government were eager to ‘sell’ this new image of the …

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A guest post by
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.
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