Custom Corporate Typeface

Growth from a central foundation

Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan

Apr 16 •

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese

Apr 2 •

In 'Living Color'

Steff Geissbühler and Chermayeff & Geismar's 1986 logo for NBC.

Mar 5 •

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF

Oct 17, 2023 •

Unimark International's 1971 logo and corporate identity for AGIP

Aug 22, 2023 •

Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda

Aug 1, 2023 •

Gerstner's Shell

Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…

May 23, 2023 •

Excellence in all things

Paul Rand's 1961 logo for Westinghouse

Apr 11, 2023 •

and

First in aluminium

Saul Bass & Associates 1962 logo for The Aluminum Company of America.

Mar 14, 2023 •

Folk art psychedelia

Find out about Lance Wyman and Peter Murdoch’s logo design for the 1968 Summer Olympics in Mexico.

Aug 30, 2022 •

Treated as a whole

Read about the first minimal logo designed in 1967 by HDA International for Blue Circle Group. LogoArchive's Logo History.

Apr 4, 2022 •

Leaning into the future

Pentagram's 1975 logo for Lucas Industries

Jan 24, 2022 •

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