Custom Corporate Typeface

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Essential and didactic

Bob Noorda's 1962 symbol for Milan Metro

Aug 27, 2024 • Richard Baird

Growth from a central foundation

Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan

Apr 16, 2024 • Richard Baird

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese

Apr 2, 2024 • Richard Baird

In 'Living Color'

Steff Geissbühler and Chermayeff & Geismar's 1986 logo for NBC.

Mar 5, 2024 • Richard Baird

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF

Oct 17, 2023 • Richard Baird

Unimark International's 1971 logo and corporate identity for AGIP

Aug 22, 2023 • Richard Baird

Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda

Aug 1, 2023 • Richard Baird

Gerstner's Shell

Shell’s ‘Pecten’ had been in use since the 1900s and was an internationally recognised symbol. Although the Pecten had undergone a redesign two years…

May 23, 2023 • Richard Baird

Excellence in all things

Paul Rand's 1961 logo for Westinghouse

Apr 11, 2023 • Richard Baird and Poppy Thaxter

First in aluminium

Saul Bass & Associates 1962 logo for The Aluminum Company of America.

Mar 14, 2023 • Richard Baird

Folk art psychedelia

Find out about Lance Wyman and Peter Murdoch’s logo design for the 1968 Summer Olympics in Mexico.

Aug 30, 2022 • Poppy Thaxter

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