Custom Corporate Typeface

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Essential and didactic

Bob Noorda's 1962 symbol for Milan Metro.

Aug 27, 2024 • Richard Baird

Growth from a central foundation

Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan.

Apr 16, 2024 • Richard Baird

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese.

Apr 2, 2024 • Richard Baird

In 'Living Color'

Chermayeff & Geismar's 1986 logo for NBC.

Mar 5, 2024 • Richard Baird

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF.

Oct 17, 2023 • Richard Baird

Unimark International's 1971 logo and corporate identity for AGIP.

Aug 22, 2023 • Richard Baird

Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda.

Aug 1, 2023 • Richard Baird

Gerstner's Shell

Karl Gerstner's 1964 unused logo proposal for oil giant Shell

May 23, 2023 • Richard Baird

Excellence in all things

Paul Rand's 1961 logo for Westinghouse.

Apr 11, 2023 • Richard Baird and Poppy Thaxter

First in aluminium

Saul Bass & Associates 1962 logo for The Aluminum Company of America.

Mar 14, 2023 • Richard Baird

Folk art psychedelia

Pedro Ramirez Vázquez, Lance Wyman & Peter Murdoch’s logo for Mexico ‘68.

Aug 30, 2022 • Poppy Thaxter

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts