Custom Corporate Typeface

Johnson + Nephew, 1971

Wired for Success – John Harrison’s 1971 logo and corporate alphabet for wire manufacturer Richard Johnson and Nephew.

Sep 24 • Richard Baird

Karl Gerstner's Shell – Lost Concepts

Karl Gerstner's 1964 unused logo proposal for oil giant Shell

Aug 27 • Richard Baird

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Essential and didactic

Bob Noorda's 1962 symbol for Milan Metro.

Aug 27, 2024 • Richard Baird

Chase Manhattan Bank, 1967

Growth from a central foundation – Brownjohn, Chermayeff & Geismar's 1960 logo for Chase Manhattan.

Apr 16, 2024 • Richard Baird

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese.

Apr 2, 2024 • Richard Baird

In 'Living Color'

Chermayeff & Geismar's 1986 logo for NBC.

Mar 5, 2024 • Richard Baird

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF.

Oct 17, 2023 • Richard Baird

Unimark International's 1971 logo and corporate identity for AGIP.

Aug 22, 2023 • Richard Baird

Zooming ahead – Rei Yoshimura and PAOS' 1975 logo and corporate identity for Mazda.

Aug 1, 2023 • Richard Baird

Gerstner's Shell

Karl Gerstner's 1964 unused logo proposal for oil giant Shell

May 23, 2023 • Richard Baird

Excellence in all things

Paul Rand's 1961 logo for Westinghouse.

Apr 11, 2023 • Richard Baird and Poppy Thaxter

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