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Leading train travel into the space age
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Leading train travel into the space age

Herbert Matter's 1954 logo for New Haven Railroad.

LogoArchive
Feb 21
6
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Leading train travel into the space age
www.logohistories.com
Logo, New Haven Railroad, Herbert Matter, 1954

As air and car travel proliferated during the America post-war period the rail networks found themselves with new competition and a growing perception among the population that they were old-fashioned. New Haven Railroad, under threat from these new transport networks and alongside other financial pressures, installed Patrick B. McGinnis as the new president in 1954. McGinnis, prone to bravado promised that, in his hands, he would “ lead train travel into the space age”.

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