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Research: Asahi Beer, FTV & Jomo by Saul Bass
Logo Histories' Research Archive Issue 29
In Issue 29 of Logo Histories’ Research Archive we have assets from the Asahi beer rebrand from 1986, which is still in use. The logo and graphic elements for Japanese television station FTV and Japan Energy Corporation designed by Toshihiro Yamaguchi & Hiroyuki Kita, with Saul Bass as a consultant.
Research Archive is a look at some of the materials I’ve picked up to write Logo Histories. If you’d like to support this project and access our Logo Histories archive which now includes 100+ stories of logo design of the past (the biggest of its kind) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.
Masashi Uehara, Kahei Seino, Yutaka Sasaki
Kazumasa Nagai, & Dentsu
Eita Ishinohara, Yoshikazu Ogawara, Atsushi Masaaki Ki
See more: Brand Archive Case Study
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Logo Histories: ZDF
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If you enjoyed reading Logo Histories also check out these projects:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.