Logo Histories

Logo Histories

Research: Asahi Beer, FTV & Jomo by Saul Bass

Logo Histories' Research Archive Issue 29

Oct 21, 2023
∙ Paid

In Issue 29 of Logo Histories’ Research Archive we have assets from the Asahi beer rebrand from 1986, which is still in use. The logo and graphic elements for Japanese television station FTV and Japan Energy Corporation designed by Toshihiro Yamaguchi & Hiroyuki Kita, with Saul Bass as a consultant.

Research Archive is a look at some of the materials I’v…

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