Lester Beall

1950s Logo Design

The decade that modern corporate identity took shape.

2 hrs ago • Richard Baird

MacMillan Bloedel – What's the concept?

A look at the concept behind Lester Beall's 1960 logo for MacMillan Bloedel.

Apr 23 • Richard Baird

Rohm and Haas, 1965

Challenging new fields – Clifford Stead Jr. and Lester Beall's 1965 logo for chemicals and plastics manufacturer Rohm and Haas.

Nov 11, 2025 • Richard Baird

A spruce 'up'

Lester Beall's 1958 logo for International Paper Company.

Jan 16, 2024 • Richard Baird

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