Paul Rand

Atlas, 1964

Legible enough to be read and unusual enough to be remembered – The story behind Paul Rand’s 1964 logo for Atlas Crankshaft Corporation.

Oct 6 • Richard Baird

Excellence in all things

Paul Rand's 1961 logo for Westinghouse.

Apr 11, 2023 • Richard Baird and Poppy Thaxter

IBM Stripes

The design process and stripes of Paul Rand's logo for IBM

Jan 18, 2022 • Richard Baird

Eye, Bee, M

Paul Rand's logos for IBM, 1957-72

Jan 18, 2022 • Richard Baird

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