Rei Yoshimura

Time, the eternal theme, is our origin

The story behind Rei Yoshimura’s 1986 logo for Seiko I

Sep 14 • Richard Baird

Yokogawa Logo, 1986

Rei Yoshimura's 1986 logo for Yokogawa.

Oct 21, 2025 • Richard Baird

Challenging Frontiers

Rei Yoshimura's 1985 logo for Japanese office furniture company Itoki.

Mar 19, 2024 • Richard Baird

A lodestar

Rei Yoshimura's 1986 logo for Yokogawa.

Mar 12, 2024 • Richard Baird

T for tranquility

Rei Yoshimura's 1989 logo for Tokyo Metropolitan Government.

Feb 22, 2024 • Richard Baird

A waxing moon

Rei Yoshimura & PAOS Inc's 1975 logo for Daiei.

Nov 15, 2022 • Richard Baird and Poppy Thaxter

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