Wayfinding

Mexico City Metro Logo, 1969

Pedro Ramírez Vázquez, Lance Wyman, Arturo Quiñones and Francisco Gallardo's logo and visual identity for Mexico City Metro.

May 6, 2025 • Richard Baird

Ford, 1965

Unimark’s corporate identity and Paul Rand’s unused proposal for Ford.

Aug 20, 2024 • Richard Baird

AGIP, 1971

Breathing fire - Unimark International's 1971 logo and corporate identity for AGIP.

Aug 22, 2023 • Richard Baird

The Saltire takes flight

Margaret Calvert's 1964 logo for Glasgow Airport.

Jul 12, 2023 • Richard Baird

The continuity of the species

Lance Wyman's 1975 logo for the National Zoo.

Jan 24, 2023 • Richard Baird

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