Research: Bridgestone, Coca-cola and Mobil

Logo Histories' Research Archive Issue 15

In Issue 15 of Logo Histories’ Research Archive we have some newly found images from the 1969 Basic Standards of Coca-Cola, assets from the Mobil guidelines designed by Tom Geismar of Chermayeff & Geismar, and elements from PAOS’ brand work for Bridgestone.

Research Archive is a look at some of the materials I’ve recently gathered to write Logo Histories. If you’d like to support this project and access the Logo Histories archive which now includes nearly 100 logo stories (Free preview) as well as receiving new stories straight to you inbox, click the button below and upgrade to paid.

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Coca-Cola
Frank M Robinson (1887)
Lippincott & Margulies
1969, USA

Read the story here

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Mobil
Tom Geismar, Chermayeff & Geismar
1964, USA

Read the story here

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Bridgestone
PAOS
1981, Japan

Read the story here

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Logo Histories: Meiji Dairies Corporation

Want more? Check out the story of Takenobu Igarashi’s brand identity for Meiji Dairies Corporation.

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If you enjoyed reading Logo Histories also check out these projects:

Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.
Extra Issue – Unlocking opinion and insights from the past.