Radiant logos are expressive, conveying a sense of outward movement, either from a base or central point. Despite being a flat static graphic, the radiant logo creates the perception of dynamism. While ‘radial’ is perhaps the most common, there’s also ‘linear’, as exemplified by Almando Ferraro’s 1982 logo for Junta Directiva Remavenca.
The common theme is outward projection. This can be achieved by differing line lengths and thicknesses, using partial, concentric and overlapping forms, or decreasing the size of shapes relative to one another as they move outwards. Conversely, by increasing the size of the shapes as they move outward, the opposite effect is created, a vortex that pulls the eye inward.
The speed and force of radiance can also be moderated by the designer through density and proximity. Left, a slow radiance, right, a strong burst.
Radiance as a technique has often been used to depict the sun, making a connection with warmth and optimism, and been used for industries such as travel and tourism.
Further, and by extension, a sense of light can also be conjured, as lines and shapes move outwards as beams. These then lend themselves well to lighting brands and manufactures. Yusaku Kamekura’s set of logos for Yamaguchi are fantastic examples.
Aside from travel and tourism and lighting companies, radiant logos have been used for optical products and energy companies.
Want more examples of radiant logos? Search ‘Radiant’ on LogoArchive.
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