Logo Histories

Logo Histories

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The Amtrak Arrow
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The Amtrak Arrow

Lippincott & Margulies' 1971 logo for Amtrak

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Poppy Thaxter
Jun 20, 2022
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Lippincott & Margulies' 1971 logo for Amtrak

In 1960s America, the locomotive industry was nearing a crisis point. Rail was competing with newer modes of transport in an era that saw significant developments throughout the automotive industry; from rising international vehicle imports to improved interstate road networks. A huge impact came from mail services which began to favour trucks and air transport. Rail saw a substantial loss in revenue, from both passengers and business, contributing to the discontinuation of many trains and routes. 

Rescue came in the form of the National Railroad Passenger Corporation (NRPC), a private entity that would receive taxpayer funding and operate the country’s intercity passenger rail system. This was newly formed after the Rail Passenger Service Act was passed in Congress, and signed into law by Nixon, in October 1970.

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A guest post by
Poppy Thaxter
A designer, researcher, and writer with a soft spot for exciting insights and storytelling. A recent graduate with a Masters in Communication Design, my work is motivated by a curiosity for learning and sharing information.
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