Logo Learnings

How parallel lines and stripes bring speed, unity and optical energy to logo design

Nov 13 • Richard Baird

How designers fuse initials into a single, ownable form

Nov 11 • Richard Baird

Interlocking Logos

How linked and interlaced forms express connection, unity and partnership

Nov 11 • Richard Baird

Continuous Line Logos

How a single unbroken line can join letters, describe movement and carry an idea

Nov 11 • Richard Baird

Overlapping Logos

How overlap and transparency create depth, new shapes and new colours

Nov 11 • Richard Baird

Asymmetrical Logos

How designers use imbalance to create tension, movement and energy in a logo

Nov 11 • Richard Baird

18 Logo Design Techniques Every Designer Should Know

From negative space to impossible forms: the visual techniques behind the world’s most memorable logos, explained with classic examples

Nov 11 • Richard Baird

Why designers turned to pure geometry, and how a meaningless shape becomes an identity

Sep 30 • Richard Baird

Concentric Logos

How a common centre or axis brings distinction and visual rhythm to a logo

Sep 23 • Richard Baird

How a printing technique became a tool for depth, gradation and distinction in logo design

Sep 16 • Richard Baird

How designers create a sense of outward energy and light in a static logo

Sep 9 • Richard Baird

How flat logos create the impression of three-dimensional space

Sep 2 • Richard Baird

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