1970s Logo Design

A history and archive of logos from the 1970s, featuring the designers, ideas and corporate identities that defined the decade.

Designers in the 1970s continued to build on the learnings and commercial experience of the post-war decades. As businesses continued to expand internationally, as they reached into new markets and grew into increasingly complex organisations, coherent and cohesive visual identities gained importance. A logo needed to work harder, to do more than identi…