Efficient and caring
Kenneth Hollick's 1974 logo for Greater Manchester Transport.
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Greater Manchester Passenger Transport Executive (abbreviated to GMPTE) was a British public service originally formed in 1969 as ‘South East Lancashire North East Cheshire’, more commonly referred to as SELNEC.
SELNEC had branded its transport network and vehicles with a ‘dynamic S’ and an italic wordmark set through the centre, and employed an orange and white colour palette.
To differentiate each of the divisions that made up SELNEC the ’S’ was given a unique colour: magenta for Northern, blue for Central and green for Southern. For corporate operations, the parcel operations and coaching fleet, the 'S' remained orange.
