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The look of the future

Danne & Blackburn's 1974 logo and identity for NASA.

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Richard Baird
Jun 11, 2024
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Danne & Blackburn's 1974 logo and identity for NASA

NASA was founded in 1958 as an amalgamation of different and independently operating technological ‘centres’. A year later, in 1959, administrator T. Keith Glennan would ask designer James Modarelli to develop an ‘insignia’ that would unite these and symbolise a shared space-bound vision for America.

What would later be affectionately known as the ‘meatb…

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