Wordmark Design

Dreher Birra, 1966

Bob Noorda and Unimark International’s 1966 logo and corporate identity guidelines for Italian beer brand Dreher.

Nov 3 • Richard Baird

Yasuo Kuroki’s 1973 Sony logo and the 1981 crowd-source competition to replace it.

Oct 8 • Richard Baird

Alan Fletcher’s 1965 logo for Reuters.

Oct 7 • Richard Baird

The Other Worm Logo – Walter Landor’s 1974 logo for San Francisco Municipal Railway.

Sep 3 • Richard Baird

A growing spectrum of activities - Lippincott & Margulies' 1967 logo for RCA Corporation.

May 19 • Richard Baird

A sunniness straight from California – John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity…

Feb 24 • Richard Baird

Bandai Logo, 1983

Shin Matsunaga and PAOS' 1983 logo for Japanese toy and game-maker Bandai.

Feb 25, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

Unimark’s corporate identity and Paul Rand’s unused proposal for Ford.

Aug 20, 2024 • Richard Baird

The look of the future

Danne & Blackburn's 1974 logo and identity for NASA.

Jun 11, 2024 • Richard Baird

Better with Bata

Design Research Unit's 1969 corporate identity for Bata.

Dec 5, 2023 • Richard Baird

PAOS’ 1988 logo and corporate identity for Japanese home appliances brand Zojirushi

Nov 14, 2023 • Richard Baird

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