Wordmark Design

A defensive approach of a valuable symbol

Unimark's 1965 logo and corporate identity for Ford Motor Company

Aug 20 •

A sunniness straight from California

John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.

Jul 30 •

A growing spectrum of activities

Lippincott & Margulies' 1967 logo for RCA

Jun 25 •

The look of the future

Danne & Blackburn's 1974 logo and identity for NASA

Jun 11 •

Better with Bata

Design Research Unit's 1969 corporate identity for Bata.

Dec 5, 2023 •

PAOS’ 1988 logo and corporate identity for Japanese home appliances brand Zojirushi

Nov 14, 2023 •

Uniformity within diversity

Otl Aicher's 1973 logo and corporate identity for ZDF

Oct 17, 2023 •

Creation of Dreams

Shin Matsunaga and PAOS' 1983 logo for Japanese toy and game-maker Bandai

Oct 10, 2023 •

A World of Convenience

Landor Associates' 1989 logo and corporate identity for Japan Airlines

Sep 26, 2023 •

A complex architecture

Lippincott & Margulies' 1972 logotype and CI for FMC

Sep 5, 2023 •

Unimark International's 1971 logo and corporate identity for AGIP

Aug 22, 2023 •

The spirit of the age

Walter Ballmer's 1971 logotype and corporate identity for Olivetti

Aug 15, 2023 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts