Wordmark Design

The Other Worm Logo

Walter Landor’s 1974 logo for San Francisco Municipal Railway.

Sep 3 • Richard Baird

Classic Logo: Olivetti, 1971

The story of Walter Ballmer's 1971 logotype for Olivetti.

Aug 31 • Richard Baird

Classic Logo: RCA, 1967

Lippincott & Margulies' 1967 logo for RCA Corporation.

May 19 • Richard Baird

Classic Logo: Esprit, 1978

John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.

Feb 24 • Richard Baird

Bata Logo, 1969

Design Research Unit's 1969 corporate identity for Bata.

Sep 9, 2025 • Richard Baird

Bandai Logo, 1983

Shin Matsunaga and PAOS' 1983 logo for Japanese toy and game-maker Bandai

Aug 19, 2025 • Richard Baird

Ford Logo, 1965

Unimark's 1965 logo and corporate identity for Ford Motor Company.

May 13, 2025 • Richard Baird

Bandai Logo, 1983

Shin Matsunaga and PAOS' 1983 logo for Japanese toy and game-maker Bandai.

Feb 25, 2025 • Richard Baird

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Fiat Logo, 1968

Armin Vogt and Jean Reiwald's 1968 logo and corporate identity for Fiat.

Dec 24, 2024 • Richard Baird

A defensive approach of a valuable symbol

Unimark's 1965 logo and corporate identity for Ford Motor Company.

Aug 20, 2024 • Richard Baird

A sunniness straight from California

John Casado’s 1978 logo and Doug Tompkins, Tamotsu Yagi, Oliviero Toscani and Roberto Carra’s corporate identity for Esprit.

Jul 30, 2024 • Richard Baird

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