Logo Histories

Logo Histories

Loewy's Shell

Raymond Loewy's 1971 logo for British oil giant Shell.

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Richard Baird
Dec 19, 2023
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The origin of the Shell logo dates back to the corporation’s founding, when Marcus Samuel Junior formed The Shell Transport and Trading Company. The name ‘Shell' was selected for the sentimental reason that Marcus Samuel Senior, who had started the family's Far East trade years earlier, imported sea shells to decorate boxes.

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